Working draft of the Broadpath Logistics visual identity. The mark, lockups, color system, and concept rounds that led to it. This page is unindexed and intended to be taken down once the brand decision is final.
The refined mark with full system: variants, lockups, construction grid, clearspace, scale, app icons, favicons, on-background tests, do's & don'ts. This is the spec the live site is built on.
The full brand guide — the container, four arrangements, scale, color palette, typography (DM Sans), in-the-wild mockups, and rules of use.
Six isometric directions — Solo Container, Stacked Twin, Tracked Container, Toy Cargo Ship, Side-View Trailer, Cube Monogram. Concept 01 (Solo Container) became the final.
First exploration — eight mark-driven directions: Pathfinder, Compass, Network, Stacked Chevrons, BP Monogram, Arc Route, Maple Route, Bracket/Throughput. Kept here for reference; v2 isometric won.