Following the JSONCargo art direction: chunky isometric vectors, heavy black outlines, flat color fills, no gradients. Below: the brand palette, six logo-mark options, and three sample scenes showing how the style scales to website illustration.
A single chunky iso-container — the iconic logistics object. Reads instantly, photographs well on swag and trucks, scales down cleanly to a favicon.
Two containers stacked — one orange, one slate-blue. Says "multi-modal" and "we move stacks of these every day." The color split also doubles as a visual cue for sea/land or origin/destination.
Container plus a hovering maple-red pin. The two icons together read as "real-time tracking" or "shipment visibility" — useful if your software's headline value is location/state awareness.
Friendly side-profile freighter with stacked containers and a cabin. Reads as ocean / international freight first. Works well if your audience is shippers and carriers vs. last-mile.
Container-on-wheels in profile, three speed lines. Says "trucking / over-the-road" — natural pick if your software is TMS, dispatch, or cross-border drayage focused.
Closest to JSONCargo's own mark: an iso cube with the "B" sitting on its face. The most abstract option — works if you don't want to commit to one mode (sea / road / rail) in the brand mark.
These hero illustrations show how the same palette and line treatment extend to feature sections, "how it works" diagrams, and empty states on the website.