The mark, the lockups, the colors, the type. Everything needed to produce on-brand assets across the website, the app, and the physical world.
A single chunky isometric container in Cargo Orange with a cream corrugated top and a darker door face. Heavy outlines, no gradients, no soft shadows. This is the brand at its full expression.
Use the horizontal lockup as the default. Drop to stacked for narrow placements (mobile headers, square ads). Use icon-only when the wordmark is redundant (app icon, favicon, sticker). The wordmark-only is for footer / fine-print situations.
The mark has two variants: full detail (above ~32px) keeps all ribs and the top hatch. Simplified (below ~32px) drops the small details so it stays legible at 16px favicon size.
Cargo Orange is the brand. Deep Ink anchors everything. Cream warms the palette and forms all highlights. Maple Red and Slate Blue are reserved accents — use sparingly for emphasis, state changes, and Canadian-identity moments.
DM Sans is the entire type system. Its geometric warmth matches the chunky illustration style; it has the weight range to handle marketing display down to data tables. JetBrains Mono backs it up for code, IDs, and numeric data.
A small set of touchpoints showing how the system holds together across digital and physical contexts.
Keep the mark clean. These are the most common ways logos get ruined in the wild.