Eight directions for the mark. Each shows the icon, light-mode lockup, and dark-mode lockup.
Twin peaks form a forward arrow — a wider outer path with a focused red inner route. Reads as direction, optimization, and a subtle Canadian accent.
Classic navigation cue — a compass needle rendered with a confident two-tone split. Universal logistics language without leaning on clichés like trucks or globes.
Nodes and routes — the literal picture of supply-chain software. The orange hub reads as the platform itself; dashed line hints at dynamic re-routing.
Three chevrons fading back in space — a clear "broad" path, with momentum and depth. Simple, recognizable, and lock-screen-readable at icon scale.
App-icon friendly. The rounded square plus a clean "B" reads as a software brand first, logistics second — fits well next to App Store icons or in dashboard UIs.
Origin dot, optimized arc, destination pin — the metaphor most freight people will recognize instantly. Maps cleanly onto a TMS/visibility positioning.
Leans into Canadian identity — a maple leaf with a route traced across it. Strong national signal; best if cross-border/Canada-first positioning matters.
Origin and destination as brackets, a clear path between. Reads as "we move freight from A to B" — also subtly looks like a code block, nodding to the software side.